Rondo • Published on the 1st July 2021

A new logo and a complete redesign of the Rondo Coffres-forts website

Since 2008, Olivier Redard, CEO of Coffres-forts Rondo, has accelerated the digitalization of his company and its products. The safes are now equipped with electronic locks and the website has been redesigned. The feature that makes all the difference is the Rondo selector. Because a safe or an armored door cannot be bought on a whim, the selector was developed to offer the best products to suit the needs of the customers.

UX UI Web

Coffres-forts Rondo, a family history

The family-owned company Rondo offers safes, strong doors, strong cabinets and many other high-quality security products. A know-how that does not date from yesterday, for 70 years, Rondo offers security solutions for both individuals and professionals. In a move towards digitalization and to bring modernity to the company, the majority of Rondo safes are now equipped with electronic locks.

The valorisation of specific and technical products

One of the problems with this website redesign project was the product itself: the safes. These are not products with a high aesthetic value that is, in fact, easy to highlight. They are also products that have many technical characteristics: European standards to respect, multitudes of levels of protection... People who want to buy safes are generally novices and non-experts on the subject. We have therefore combined an attractive presentation of products for which the quality of protection takes precedence over aesthetics, with close customer support. This combination allows the customer to know, from the website, the model of safe that suits his needs exactly, despite the technical complexity of the products. Once the model is found, the customer then contacts the RONDO company. This is an essential step outside the web to finalize the sale of these complex products with multiple technical characteristics.

A new identity and a new website

Rondo logo redesign

In terms of design challenge, even if we had to redesign the website which was almost 10 years old, we felt that this project was also an opportunity to review the client's graphic charter and logo. This was especially important because a logo coupled with a well thought out and efficient website gives the impression of a modern and professional company to the visitors. For the logo, the use of geometric shapes allows for a typographic game using Rondo's "R" with, inside, the closing mechanism of Rondo's historic safe! The visual identity and logo that were chosen express confidence, rigor, discretion and sobriety.

Design for safes

Another design challenge was the universe to create around the Rondo company. As previously mentioned, the product itself is not the most aesthetically pleasing and is not the most important component for the potential future buyer. We therefore created an identity and a visual atmosphere that embodies the seriousness and confidence that customers can have in the company Rondo in protecting their values. The use of atmospheric images of safes or safe opening mechanisms on a dark and light background with red graphic elements from the RONDO logo also creates a rigorous and serious atmosphere. Finally, safes are also being modernized with electronic locking systems. It was therefore important to reflect this modernity, which is linked to the evolution of the sector itself.

The Rondo selector, to guide customers

A selector is a module of different stages where the user must answer specific questions in order to propose the ideal product according to his answers while also obtaining information on the price, on technical details such as the available heights of this product, etc. The selector was a technical challenge, but its presence was essential to the success of the new website. A whole selection path offering product characteristics was set up so that the user could, at the end of the path, visualize the ideal product for his need. It adapts to all the steps according to the customer's choice at the previous step. It has special cases: for example, on some steps, once the user has made his choice, he can be directly redirected to the search result page. In order to better support the website visitors and to popularize complex products, this tool makes it easier for them to find a security solution. From a competitive point of view, it is now a considerable advantage to stand out from the other players in the Swiss market who have a website.

I have been wanting to provide a digital solution to my customers for a while. Our products are numerous and specific, to be able to filter with precise criteria and find THE product that fits, it's simply wonderful. The result is beautiful, functional and easy to maintain for the Rondo team!

Olivier Redard CEO de Rondo

To build this selector, we put ourselves in the shoes of a user

By asking ourselves what a future buyer considers when buying a safe, we have defined the steps of the selector in the form of questions: What types of valuables does he want to protect? Does he need fire protection? Depending on the answers chosen, the whole process of the selector is adapted until the results are displayed. To go beyond simple questions asked to the customer, work was done to make the interface pleasant, thus offering a fluid, pleasant and even playful experience.

Results that speak for themselves with a positive impact on sales! Comparing the data from September 2021 to last year, there are some nice developments.

130 %

increase of the visits on the website

62 %

increase in the number of page views