Radio Télévision Suisse
Published on the 12th April 2022
A tailor-made website for the Swiss TV & radio sponsorship specialist
Atipik was commissioned to create the website for the SRG's Sponsoring entity. Within the framework of this mandate, we worked in collaboration with Trio, a communication agency based in Lausanne, whose role was to ensure the following communication elements: text and video content of the homepage.
Radio & TV sponsoring
RSI RTR RTS SRF Sponsoring is an entity whose mission is to market sponsorship services on the TV and radio media of the four SRG business units (RSI, RTR, RTS, SRF). These services, which it wishes to promote through this new website, are aimed at national and international B2B clients, including companies, associations, federations, foundations, SMEs, start-ups, events and entities wishing to increase their visibility. Also, among the potential customers, we count media, creative or advertising agencies that are mandated by the customers.
Three goals for this new website
In order to be able to market sponsoring services on TV and Radio media in all the different regions of Switzerland (French, Italian, German and Romansh), the Radio Télévision Suisse entrusted us with the mission of designing their new website. This website has for mission to be the showcase of the communication offers on the different media channels RSI, RTR, RTS, SRF. At the beginning of the project, the client shared with us three main objectives that we had to take into account and respect throughout our collaboration.
Improve awareness of the Sponsorship offer
With this new website, the challenge is to bring traffic to the different key pages in order to make known the solutions that are proposed. To do this, we guide visitors from the home page to the various sponsorship solutions offered for the two traditional communication channels, TV and Radio. In the main navigation menu, a dedicated entry allows to find all the sponsoring possibilities.
Generate contacts and get qualified leads
Beyond the presentation of the sponsoring services, the website must serve as an intermediary between the prospects and the sales teams. To do this, a contact form is available to the user. This form allows the sales team to receive new requests and to inform the customers. In addition, on each of the solution pages, dedicated specialists are presented as reference contacts.
Highlighting the proposed media and channels
Our client has a wide range of media, channels and brands that we had to promote on the website. This diversity allows us to offer prospects various audiences of different sizes that will meet their needs. For TV for example, this channel reaches about 60% of the Swiss population per day. The Swiss watch an average of 127 minutes of TV daily and more than 54% of the population watches TV on various screens (TV, computer, laptop, tablet and smartphone...). The “TV Sponsorship” solution and the channels that offer this solution had to be highlighted on the website so that prospects associate this solution with an opportunity to enhance their brand! In the same way, it is important to put the channels and the programs available so that the customer can find common values with his own as well as the potential audience.
A new website that combines desire, confidence and credibility
A unique design that fits in with the identity of the SRG SSR Enterprise Units
As soon as they arrive on a website, visitors make their judgement, the first moments of navigation are the most important. This is why the choice of design and colors was particularly important. Visitors must find the identity of the SRG, an identity that is already well established and known to future customers and that inspires strong confidence. But as a company in its own right, RSI RTR RTS SRF Sponsoring must stand out, especially in terms of color. This is why, in contrast to the majority of other websites in the group, we have chosen a lighter and brighter rendering as well as a gradient for the color red, the emblematic color of the RSI, RTR, RTS, SRF websites. Finally, we selected images in bright colors to echo the dynamic visual identity of the SRG and the other Enterprise Units.
The contents have an important place in the creation of a website. Our design team paid particular attention to the choice of photos. These images illustrate the geographical and regional aspect with the video on the homepage that highlights the different linguistic regions of Switzerland as well as the business units. The solutions of RSI RTR RTS SRF Sponsoring are illustrated with images that evoke emotion. The human side of the company is highlighted with photos of the employees on the Solutions pages and on the Our Team page. The presence of their faces allows prospects to be reassured and gives a positive image of the company.
A website available on all devices
Making a website available on multiple media is, today, no longer an option. The entire website has been designed to adapt to different types of navigation. The navigation menu on the cell phone, for example, is different from the one on the web version. The other pages are also adapted to make the consultation of the website pleasant on all supports (web, mobile, tablet).
The collaboration with Atipik on this national project was fruitful. The team listened to our expectations and was sensitive to regional requirements, and was able to meet the specifications with fluidity and respect for deadlines.
Sponsorship Communication Manager
Autonomy on the content of the website
It is no secret that it is essential for any website to have regularly updated content. Google is very sensitive to the publication of new pages on websites. It will consider the evolutions of the website as a proof of quality and will not hesitate to raise these new pages higher in the search results. To enable the customer to meet this need, it was essential to provide him with an administrator console.
The customer has the ability to publish news and update previous publications. He can insert media in these news items, include the channels concerned by the news item or assign a category to it. The same applies to the presentation of sponsorable programs in each of the RTS SRG channels.
Visit the SRG Sponsoring website
Discover the sponsoring solutions offered by RTS.